Hongjaewon

Scenic Design

Dec 2024

Site Specific Scenic Design

#site-specific #urban #history

Flowing Connections

Hongjaewon reimagines Hongjecheon as a dynamic community hub that bridges its rich historical roots with modern urban life. The redesign aims to honor the area’s cultural heritage while guiding audiences to uncover its hidden stories, creating a sustainable flow of human interaction and shared memories.

Field Research

Hongjae-dong Field Research

Visited Hongjae-dong to conduct field research, analyzing the location's atmosphere and identifying unique elements of the area

Hongjae-dong Neighbourhood

A nostalgic charm in aged buildings, bustling markets, and senior residents who appear to have lived in the area for decades

Underground Art Space, Hongjae Yuyeon

Media installation art pieces lining the stream flowing beneath the highway bridge

Aim

Regeneration of Hongjaedong’s History

Idea Development

Reflecting Neighbourhood’s Essence

100:1 White Card Model

Constructed a white card model to visualize the space at scale

Idea Development

Journey through Hongjaewon

Drafting

Floor Plan

Hongjaewon aims to regenerate Hongjecheon as a dynamic community hub that bridges past and present, blending the historical significance of Hongjewon with modern design. By fostering meaningful connections and honoring the area's heritage, it creates a sustainable space for residents and visitors to engage, share, and build new relationships.

The project transforms Hongje stream into immersive spaces reflecting Hongjedong's essence, including an antique market from Inwang Market and a tea house inspired by Hongjewon’s history as a traditional pharmacy.

Audience takes on the role of a visitor to Hongjewon, experiencing a cultural space where they can browse antiques and enjoy tea, immersing themselves in the historical atmosphere.

Scene Making Process

Computer Modeling Process

Model Making Process

Key Scene & Prop Design

Developed ideas by 3D modeling and creating physical models of key scenes and props, including the entrance and traditional lantern

Location Background

Hongjae-dong, Seoul, South Korea

Hongjaedong, a historic neighborhood, has evolved with the city's transformations.

Final Scene Rendering

1. Entrance

Audience pass through a traditional gate

2. Entrance Path

Pathway of entry into the history

3. Dock

Receive lantern and exchange antiques with traditional coins

4. Boat

Sail along a river filled with glowing lanterns

5. Market

Trade the coins received for antiques brought by others

6. Herbal Tea Shop

Prescribed tea matching each participant’s personality

7. Pavilion

Relax and enjoy tea and desserts

8. Exit

Transition back to the modern world

Rendering Video

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